Edit

Refine this quote

Paste the verbatim first. Everything else is framing.

The quote

Speaker name

Role / title

Source

Persona

Jobs-to-be-Done

None yet — add your first JTBD.

Themes

None yet — add your first theme.

How surprising is this?

5 = wildly surprising outlier. Outliers show up with a gold glow.

Interesting

So what? What does this mean strategically?

The "so what" is where a quote becomes useful.