Insight Library
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Strategic theme

Trust in AI outputs

How much users trust vs. verify AI-generated summaries and suggestions.

2
Quotes
1
Outliers

What customers said

outlier

“I trust the AI more than my own notes, which scares me a little. My notes are messy; the AI is confident. Confidence feels like truth.”

— Marco L., Senior PM

so what ·Trust is flowing the wrong direction. Build friction that forces verification before adoption — confidence without provenance is dangerous.

Growth-stage PMTrust in AI outputsJTBDSynthesize interviews into a board-ready narrative
Deep-dive session — March 28, 2025

“I spend more time arguing about what the research means than doing the research. The synthesis meeting is the whole job.”

— Dana W., Insights Manager

so what ·Synthesis is the bottleneck, not collection. A great library isn't a storage product — it's a meeting-prep product.

Enterprise researcherTrust in AI outputsStakeholder storytellingJTBDSynthesize interviews into a board-ready narrativeJTBDProve a gut-feel pattern to a skeptical exec
Q1 product research survey (n=142)